Use the right tools to make your website work for you.
In a difficult market where most companies are facing some tough financial decisions, it is more important than ever to make sure your more cost-efficient investments, like your web presence, are working as hard as they can for you. Here are some things to consider when evaluating the effectiveness of your site and its tools.
Are visitors taking the desired action?
What do you want your visitors to do? Fill out a quote form? Buy a product
Going modern vs. going trendy (and Happy New Year)
The New Year is as good a time as any to do a reevaluation of your design and branding strategy. If you have not reviewed your materials over he past year, go ahead and take a look. Is your brand working for you?
On occasion, even the most famous brands will find it necessary to undergo a little brand face lift to either modernize their looks or help to redefine themselves in the face of a