Don't sell yourself short.

Sell sheets, brochures and flyers are critical sales tools for many professionals. They can give a concise overview of strengths, present a product or service, introduce new features of a business or sometimes do all three.

So, sell sheets have a lot of work to do. To be effective, they must give a good first impression when presented and then continue to be a mini-branding surrogate when you are not longer around. Give customers a reason to remember you with unique, well-branded handouts. Be straightforward. Don’t confuse your customers with non-critical information. Be bold. Show off. Don’t be afraid to use non-traditional colors, graphics or papers. Stretching the limits of your branding space will create results for your business.