Ignore your text at your own peril.

A well designed website can be destroyed in an instant because of bad typography. Web font choices are limited, but still incredibly important. Some are easier to read than others, and even with a limited palette, each still has a distinct look and feel. If you are asking your users to read blocks of copy, be kind and split it up. Give them headers and sub-headers. Give them short paragraphs and even spacing. Make sure your copy isn’t keeping people from understanding what you are saying.