Printers print. Designers design.

Beware of printers who tell you they can do everything you need, including design. Printers are printers first, and they should be used as such.

All-in-one print and design shops can promise cheap design services because they produce template driven, formulaic design. They approach each type of project and industry in the same way, so chances are you will end up with a business card or brochure that looks a lot like those of your competitors.

Unique, memorable branding materials are critical to any business strategy. A good designer will take the time to collaborate with you and produce materials that connect you to your customers and make you stand above the rest of your industry. They will also be able to act as a liaison between you and your printer to insure quality through every step of the design process.