Give your design room to breathe

The whole point of branding and design is communication. And, the more direct, balanced and easy to understand your marketing is, the more effective it will be. Do not try to shove so much information into your materials that your copy and images don’t have their own space. The result will be cluttered, distracting, and sometimes even stressful for your audience.

In both your print materials and web design, pay attention to the space around your images and between your lines of copy. Make sure all of your design elements have enough room to breathe. The end product will be easier to read, easier to understand and more effective.