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SAGE HOMEBUILDERS came to us with a two-fold brand message. First, the word "Sage" in their name defines their philosophy of working with wisdom and experience. Second, Sage is also a plant, native to their home state of Florida, with a distinct character and bloom. After working with the client, we agreed that including a likeness of the plant mixed with a distinguished, serif typeface was the best way to communicate both aspects of their brand message.
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